Project Master Brain · B2C Portfolio
Mon · 08 : 31 AM P Priya
New Signal · from Research Brain
Checkout abandonment ↑ 18% · segment "millennials"
First flagged Friday 16:42 · confidence high · 7-day moving
PMB matched 3 past projects with similar pattern. Brand Brain · B2C suggests "trust over conversion tricks." Org capacity: Maya 60% available, Dev 80%.
Running 4
Holiday Campaign 2026
Sprint 3 · Maya, Dev, Priya · 12-week
match 67% ↓
Pricing v3 Test
Sprint 5 · Dev lead · A/B running
match 89%
Onboarding Refresh
Sprint 2 · Maya lead · blocker on Leena review
match 84%
Mobile Nav Study
Concluding Friday · summary auto-drafted
match 92%
Held 2
Loyalty Tier Redesign
awaiting CFO sign-off · pause day 14
paused
Asia Localization
legal review · 3 weeks held
paused
PMB Proposes · 1 new project
Address checkout abandonment (millennials segment)
derived from: Research signal × Brand B2C constraints × Org capacity
6-week project. Suggested team: Maya (design), Dev (eng). Consult Leena and Kenji for B2B-side learning (Test #243, ran 8 months ago). Estimated ROI tier: 2.4×.
Ambient · cross-team feed
From B2B · Kenji's PMB just now
Auth-flow consolidation finalized.
Pattern: same checkout bottleneck shape you're seeing. Test #243 (8 months ago) may transfer.
disclosure · cross-team high · sanitized
From Research Brain 2 hr ago
Millennials NPS · 3rd consecutive weekly drop.
Signal correlates with checkout abandonment. Confidence rising.
disclosure · full
Studio Helsinki · vendor last week
Phase 2 deliverables · on track.
Status only — specifics arrive at handoff.
disclosure · status-only · vendor
Auto-shared to CFO weekly · Mondays
Holiday Campaign Intent Match dropped to 67%.
Auto-summary sent. CFO will see this when they open mail.
disclosure · exec layer · auto
PMB Identity · portfolio strategy
≤ 4 active B2C projects at a time.
Kill criteria: ROI < 2× at midpoint.
Capacity split: B2C : B2B = 60 : 40 design.
Brand override: Leena Veto on brand-DNA conflicts.