Brand Brain · answered instantly
09:41:02
✓ CHOSEN
#4A6A90
Muted Blue
Current secondary
VS
✗ REJECTED
#0047AB
Cobalt
Ruled out 2022
1
Cobalt failed WCAG AA contrast on our dominant cream surfaces (#FDFCF7).
Muted blue passes at 4.7:1.
DEC-0411
2
Competitor Northwind launched an identical cobalt the same quarter.
Liam's decision memo:
"The quieter blue is ours because it earns readability first."
Memo 22-09
Sources: 3 decision logs · 2 brand meetings · 1 internal memo
Can I add a gradient behind hero type?
Maya · 09:44
Not Allowed
Gradient backgrounds on hero type
09:44:01
Ruled out after a 2023 legal conflict with Voyant's near-identical gradient treatment.
Memo 23-14
Flat surfaces only across all hero contexts. No exceptions without Brand Director sign-off.
Use instead
drop-shadow-hero token · approved for depth